Gee whiz! Imagine how many more highly-qualified leads you could get with a blog content strategy that actually works!
But getting results depends on whether you decide to hire a content writer who focuses heavily on content strategy, a content writer who will also keep your website’s material fresh and interesting. It’s an investment that definitely pays off in the long-term.
A mixture of paid advertising and SEO content writing will stand the test of time!
Here’s what three of my clients had to say…
CONTENT WRITING PROCESS
Share your unique perspectives in a way that resonates with your customers.
My aim is to help you achieve your content goals and get results.
ONE-TIME ARTICLE?
✨ If you don’t want all the bells and whistles and just want a content writer for a one-time article, my rate starts at US$0.30 per word. ✨
My Content Writing Process For One-Off Articles
*All work is done via Google Docs
If you don’t have a detailed content outline that provides everything I’m looking for, my content writing includes:
Interviews with thought leaders within your company
Other interviews from external subject-matter experts
Interviews with customers
Keyword research
The interviews are important because you don’t want the article to be a replica of what’s already out there. That approach seriously diminishes your brand’s credibility.
The best overall benefit to you though would be to hire a content writer for both content writing and content strategy. My approach to this option includes aspects of the content writing process I described and is divided into three main packages.
Content Writing Packages
Starter Pack
CostUS$1,500
This package includes:
A complete content audit
Suggestions for content improvement
Suggestions for how your content can come together to help you achieve your goal(s)
*The final price depends on how many existing content assets you have and your overall marketing goals.
More Juice
CostStarting at US$8,000
Timeframe of Contract: Approx. 4 months
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Interviews with existing customers to understand how they view their unique buying journeys with your brand. These conversations can be particularly eye-opening and will help me create content for your brand that puts the customer first. It avoids the common mistake of creating content based on what you think customers want to hear.
Interviews with you and/or thought leaders within your company. There are billions of blog articles online. You don’t want content that’s a mashup of what’s already out there. Instead, you want blog articles that reflect your brand’s unique perspectives. That’s why these interviews are important.
Deep customer research based on interviews conducted with your customers and your team.
Developing a topic cluster that consists of about 8 to 10 articles of varying lengths. What’s the ideal length of an article? Hmmm…this article provides the answer.
Creating the content in Google Docs (and sharing the document with you or a member of your team) for continuous feedback before posting.
Finding relevant images (or using brand-specific images you provide) and including ALT text.
Uploading the articles to your website using SEO best practices. I have experience with Squarespace and WordPress websites. But, I am also a quick learning and can adapt to whatever platform you use.
You should expect results within three to six months after the contract ends. Content marketing is a long-term strategy that can bring results for years. It’s not a quick fix.
Super Size
CostUS$18,000
Timeframe of Contract: 6 months
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Six months of analyzing and reporting on the performance of your new blog content
Outreach to podcasts and relevant blogs to increase your visibility
Content repurposing and distribution on up to two of your relevant social media accounts. This content repurposing includes video editing and the creation of video snippets for social media.
You should start seeing results by the end of the six-month contract. Content marketing is a long-term strategy that can bring results for years. It’s not a quick fix.
EXPERIENCED CONTENT WRITER
Why Hire A Content Writer?
A content writer specializes in creating articles, blog posts, white papers, case studies, and/or research papers that educate your audience at each stage of the buyer’s journey. The right content writer understands Search Engine Optimization (SEO) and how your written content should fit into your overall content strategy.
CONTENT STRATEGY PROCESS
There’s something I want you to remember.
The sales funnel essentially acts as a guide for content creation but it doesn’t mean your customers will follow a linear path towards a purchase. People will experience your brand in many different ways, thus making it important to create multiple touchpoints. So, yes, the content strategy I create will use the sales funnel as a guide, but it will also enhance the content experience of your brand and create different ways for prospects to know, like, and trust your brand.