2022 Report
The State of Content Marketing In The Caribbean (SOCC)
Caribbean in-house marketers and marketing consultants reveal the truth about content marketing in the region and a path for the way forward.
“Wi likkle but wi tallawah!” Most in-house marketing execs work with small content marketing teams (2-4 people) but still produce results.
Greater emphasis is placed on hiring people with visual-heavy skills for in-house marketing teams in the Caribbean.
About 48% of in-house marketing execs don’t have blog posts ranking on page one of Google Search.
Blog content creation isn’t a major priority for in-house marketing teams in the Caribbean. Most in-house marketing executives (90%) in the Caribbean focus on video content creation.
Forty percent (40%) of marketing consultants who work alone outsource aspects of their content marketing to freelancers.
Caribbean in-house marketing executives and marketing consultants plan to increase their content marketing investment this year.
Seventy-three percent (73%) of in-house Caribbean marketing executives and 71% of Caribbean marketing consultants plan to increase their content marketing investment in 2022.
Learn more about how Caribbean marketing consultants and in-house marketing execs approach content marketing in the region.
Download the full report and learn more about:
How much Caribbean marketing consultants and in-house marketing executives invest in content marketing
Caribbean in-house marketing consultants’ sentiments towards explaining the ROI of content marketing to C-Suite executives
The role blog content plays in the content marketing strategies of Caribbean marketers
And more…