How to Use Both Blogging and Vlogging
Videos perform better than any other form of content on the internet.
Agree?
Picture this. You’re scrolling through social media and there are two posts in your News Feed stacked on top of each other. One post is an image featuring a blog post entitled “10 Ways to Get Your Cat to Love You more” while the other is a video of a cat doing the Cat Vs Wall of Toilet Paper challenge.
Which post instantly catches your eye?
Chances are you’d choose the cat video.
Mind-Blowing Online Video Stats for 2020
It is 27.4 times more likely that someone will click on video ads rather than standard banner ads. (MyCustomer)
Businesses that use video grow company revenue 49 percent faster than those that don’t. (Adelie Studios)
Videos have helped 93 percent of marketers gain new customers. (Animoto)
About 82 percent of global internet traffic will come from video streaming and downloads by 2022.
It’s 48 percent more likely that someone will view a social media post that has video. (Hubspot)
If Video Is So Important, Why Blog?
I believe that videos (in this case vlogging based on the title of this article) and blogging work in tandem. One isn’t necessarily more important than the other. How you use each is far more important. Check out my video to get the insider scoop.
4 Ways to Use Blogging and Vlogging Together
Use Your Vlog to Inspire Your Blog and Vice Versa
Content creators often face the persistent challenge of not knowing what to post. But, we know that consistent posting is necessary for success. Here’s a trick - content you post on either your blog or vlog can serve dual purposes. You can repurpose the content to suit the specific needs and interests of your blog or vlog’s audience.
2. Include Links to Your Content
Backlinks are crucial for effective SEO. One way to strategically build backlinks is to include links to relevant articles on your YouTube videos and include links to YouTube videos in your blog posts. Keep your interlinking consistent and place greater emphasis on the content that you want search engines to give the most attention.
3. Spice Up Your Blog Posts
Blog posts tend to be boring because they’re blocks of text that people have neither the time nor the patience to read. Videos can help break up the text. Embed your vlogs into your blog posts to add variety to your written content.
4. Post a Transcript of Your Vlog/Video on Your Blog
Believe it or not, there are still some people who prefer to read. This is particularly true when a video is too long (maybe more than 10 minutes). You can create video transcripts that you format nicely for your blog with the vlog embedded at either the beginning or the end of the post. That way you meet the needs of those who prefer to read and those who prefer to watch.
Final Thoughts
Vlogs will continue to increase in popularity. However blogging will remain necessary for SEO purposes and to provide for those who prefer to read. The trick is to effectively use both together. Can you think of other ways to hep your blog and vlog work together harmoniously?