There’s a big difference between a good content writer and a great content writer. In this article, seven marketing experts share their views on the top qualities of a great content writer. Finding a writer who possesses these qualities will help you create content that takes your business to the next level.

We know that customer research is important. But how do we get customer research to fit in well with a content strategy? This article answers that question. You’ll learn how to:

• Do goal-oriented customer research

• Connect the results of your customer research with your content strategy

• Create a content strategy that meets your customers’ needs

A study shows that 64% of small businesses use email marketing to reach customers. Also, it’s been proven that each $1 spent on email marketing can lead to an average return of $42. So, it’s really important to avoid making mistakes with your email marketing strategy. This article explains five of the most common email marketing mistakes and how to avoid them.

Backlink building is one of the most difficult aspects of SEO and content promotion. I needed some answers to my burning backlink building questions. So, I reached out to five backlink building experts who shared key insights. You won’t want to miss the secrets they share!

A content audit can help you assess:

• What’s happening with your existing content

• What you can do to improve it

• How you can get your content to achieve your goals

But, the audit has to be done correctly for it to be effective. This article explains how you can do a full content audit for SEO.

LinkedIn is a powerful platform for building professional relationships. That’s why it’s so important to create the best LinkedIn content ideas that resonate with your target customers. This article helps you identify:

• A content creation strategy for LInkedIn

• Strategies for coming up with the best content ideas for LinkedIn

Customer research isn’t about your perceptions of your customers. It’s about understanding the emotions that drive your customers’ decisions. Do customer research the right way and you’ll get the information you need to create a strong content strategy.

This article explains:

• Three customer research techniques

• How to effectively conduct customer interviews

• Customer research technology that can help you conduct customer interviews

• Tips for using surveys and review mining effectively

An internal marketing strategy can help you:

1. Inspire employees to promote your brand’s message

2. Build lasting relationships with high-value customers

3. Spend less money on paid advertising

Read this article to learn more.

The length of a blog post is a constantly debated topic in the content marketing world. This article helps clear the air.