CONTENT STRATEGY + CONTENT MARKETING SERVICES
Customer-first content that helps female solopreneurs, small business owners, and B2B SaaS brands attract relevant traffic and retain loyal fans
Christine sees the whole picture.
“Christine is everything you hope for in a content marketer and then some. One of the true measures of a service provider is not only how they perform their own unique service but how well they understand the business as a whole. Christine sees the whole picture. She’s also constantly on the lookout for new approaches, tactics, and strategies that connect and work well with her clients' businesses and audiences. Everything Christine does is based on a solid strategy, metrics you can track, and a scalable plan. I highly recommend hiring Christine to work on your content marketing, you will not regret it.”
— TALIA WOLF, FOUNDER OF GETUPLIFT
10
+
Years Of Experience
280
+
Projects Completed
100
%
Client Satisfaction
Check Out Some of My Case Studies
B2B Case Study
Learn more about how I helped One on One Educational Services get qualified leads using content marketing.
Female Solopreneur Study
Learn more about how I helped Spark Education get qualified leads using digital marketing.
CONTENT STRATEGY PROCESS
Good content marketing leads to relevant traffic that increases sales and retains customers.
You’ll achieve success with a customer-first content strategy. Here’s what the process looks like.
Discovery Call
We'll schedule a 30-minute call where we'll discuss your content and business goals. A contract will be created based on our discussion and once that's signed, you'll be onboarded as a client.
Voice-of-Customer Research
I'll send out surveys to your customers and use their responses to identify five to eight customers to interview. I'm looking for three types of customers: highest value customers who're brand champions, customers who're in the middle, and those who aren't fans. I'll couple the insights from these interviews and survey responses with review mining and social listening to create a full-picture content strategy.
Keyword Research
I'll use the data gathered in step two to identify the right keywords for your content strategy.
Topic Cluster + Content Asset Framework
All the research will be used to create relevant topic clusters for blog articles and a content asset framework that includes other content assets relevant to your brand.
Content Strategy Execution
I'll work with your team to create, publish, repurpose, and distribute the content. If you don't have a team, I'll do the writing and work with my team to do the design and audiovisual work.
Data Tracking
I'll closely track the performance of the content assets we create to determine what needs to be tweaked and what's working.
Christine had just the right amount of drive and positive energy to keep me on track.
“It was a pleasure working with Christine to develop content and my content strategy. She is organized, articulate, and her process of discovery was smooth and very collaborative. She is also an excellent coach, editor, and writer! Patient and with just the right amount of drive and positive energy to keep me on track. I will definitely work with her on future projects.”
— SHANI LOVINDEER, DEVELOP BY LOVINDEER
CONTENT MARKETING SERVICES
Trust a content marketer who takes the time to both get what you do and understand what matters most to your customers.
You’re tired of:
Spending money on content marketers who bring irrelevant traffic to your website
Unreliable content writers who miss deadlines and produce substandard work that turns away customers
Content strategists who base their strategies solely on blog content, limited keyword research, and assumptions about your customers
I offer three core services.
Content Writing
There are content writers who paraphrase online content to create “fresh” articles and guides. Then there are content writers who spend time doing deep research, interviewing customers and SMEs, and working directly with clients to get their unique thoughts and perspectives.
I fall into the second category. My clients say I do really good work and have been happy with the feedback they’ve gotten from the articles I’ve written for them.
Content Strategy
I’ve found that most content strategies lack one key ingredient — deep customer research. I use surveys, customer interviews, and review mining to learn more about your customers and create a content plan that helps you become their go-to resource. There’s no room for a strategy based on assumptions and random ideas.
Content Marketing
Content marketing is a broad field that encompasses more than blog articles and other forms of written content. I’ve spent time developing my Youtube channel, using Canva to create social media posts and infographics, and building my tiny podcast. So, I can help you create a content marketing framework that empowers you to use the right content format to deliver your message.
Happy Clients
YOUTUBE, PODCAST & RESEARCH REPORT
A content marketer who doesn’t only create blog posts.
Sure, this is CEM Writing Services but I don’t only focus on writing. I have my own Youtube channel, podcast, and research report. My work shows the diversity I can offer to your content strategy so that you can meet the diverse needs of your audience.
Youtube Channel
My Youtube channel features interviews with subject-matter experts (SMEs) and content marketing tips. You’ll learn how to:
Create a customer-led content strategy
Deliver content that helps brands get meaningful results
Demonstrate the value of content marketing
Podcast
The Conversations With Christine podcast features insightful interviews that will help you understand how to create, distribute, and share content that actually moves the sales needle for your business. Learn how to create content that delivers real results.
CONTENT STRATEGY COURSE
Want to learn more about creating a customer-first content strategy? Sign up for my 5-day course that’s delivered straight to your inbox.